blog/ai industry
AI and Data Privacy in India: What the DPDP Act Means for Your AI Projects
SoftiIntel Team · · 6 min read
the short answer
India's Digital Personal Data Protection (DPDP) Act, 2023 requires businesses that process personal data to have a lawful basis such as consent, use data only for stated purposes, keep it secure, and respect people's rights. For AI projects that means collecting only what you need, telling customers how their data is used, choosing vendors carefully, and securing and logging access. Get legal advice for your specific case.
Principles that affect AI projects
- Clear notice and consent for collecting personal data.
- Purpose limitation — use data for what you said.
- Data minimisation — don't feed AI more personal data than needed.
- Reasonable security safeguards and breach readiness.
- Honouring rights such as correction and erasure.
Practical steps for AI builds
- Map what personal data each AI workflow touches.
- Mask or remove personal data where the AI doesn't need it.
- Use AI providers with strong data-handling terms and no training on your data.
- Apply role-based access and keep audit logs.
- Set retention periods and delete data you no longer need.
Vendor questions to ask
- Where is data stored and processed?
- Is our data used for model training?
- How are access, encryption and logging handled?
- How do you support deletion requests?
Build responsibly
We design AI systems with minimisation, access control and logging built in — see custom software and AI integrations. This article is general information, not legal advice.